You shouldn't have to

TravelPerk is the Booking.com of business travel. The market was heating up, so they wanted to create a brand video that would cement them as category leaders. After running a deep dive workshop with the company’s leaders, I came up with the concept ‘You shouldn’t have to’ as a way of highlighting all the relatable pains that TravelPerk solves for each of its key personas. I also wrote the script & storyboard for the ad, and co-directed the shoot.